Why profile hygiene matters

Recruiters now rely on LinkedIn’s search filters and AI “Recruiter 2025” matching, so every word you add (or fail to add) affects whether you surface in results. Profiles with a photo, a keyword-rich headline, and an active Featured section get up to 3× more views and 21× more messages from hiring teams. LinkedIn

Headline

To write a great headline you should highlight your main job title that you plan to pursue, mention industry experience, and any niche skills you want to highlight!

Example: “Product Designer | UX Research & Figma Systems | Turning complex flows into 25% higher conversion.”

Resources:

About Summary

Lead with a hook – one sentence that captures your mission or niche.

Show, don’t tell – 2-3 short paragraphs or bullet clusters with quantified wins (“grew DAU 40% in six months”).

Close with a CTA – how people can reach you or what roles you’re exploring.

Resources:

Job Descriptions

Use your resume! Copy and paste all of your accomplishments but delete any private information.

Featured Section